While OVO’s origins lie in music, its expansion into fashion has been equally impressive. The brand’s clothing line, OVO Clothing, debuted in 2011 with a focus on streetwear staples such as hoodies, T-shirts, and caps. Over the years, OVO’s fashion offerings have grown to include a wide range of apparel and accessories, often featuring the iconic OVO owl logo. The brand’s aesthetic is a mix of urban cool and luxury, appealing to both fashion-forward individuals and Drake’s dedicated fanbase.